PROOF / Plan

Proof Checklist

Check the proof for the ten things that stop a press.

Original diagram for Proof Checklist

What it does

  • A proof is checked for decisions, not for decoration.
  • Trim, bleed, colour and copy are separate checks.
  • A signed checklist is the shortest route to a reprint that is not free.

How to use it

  1. Check the proof at 100 per cent on paper, not only on screen.
  2. Read the spine, the back cover and the inside flap; those are the missed panels.
  3. Confirm that the colour bar and marks sit outside the trim.
  4. Write the date and the approver name on the proof file itself.

Safety notes

  • Do not approve a proof that is scaled to fit a screen or a sheet of office paper.
  • A verbal approval is not a proof approval; record it in writing.