Shop notes
Notes written after jobs that went wrong in a way worth recording. Each note ends with the check we now run before ink.
Bleed is a promise, not a marginThe extra millimetres are a contract with the guillotine, and 3 mm is not always enough.Read Grain decides the fold before the design doesA beautiful cover folded across the grain will bow, crack or both.Read Creep is not a myth, it is arithmeticInner pages shift by the caliper of the paper, and the fore-edge shows the total.Read The spine is the only exact measurementEverything else can be trimmed; the spine is printed before the book exists.Read A proof is a decision, not a previewIf nobody can say which file was approved, the press sheet becomes the argument.Read Waste is a line item, not a surpriseMake-ready and spoilage are different numbers, and both belong on the ticket.Read